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Start with your five.
They're ready when you are, each with the reason they're on today's list and the details to start the conversation.
The relationship app for real estate agents
Be the agent they call first.
No drip campaigns. No database to babysit. Just a simple, genuine way to stay close to past clients and your sphere.
Start free with five people →
Five people. Every morning. Each one for a reason.
A birthday today. A year in their home this week. Three months since you last talked. My Morning Five picks five people from your sphere and keeps the details that make reaching out feel natural.
See how it works →
The relationship gap
Your clients want to work with you again. But will they remember to?
88%
of buyers say they would use their agent again.
only 17%
of buyers actually return to an agent they worked with before
They didn’t stop trusting you. They just stopped hearing from you.
Source: 2025 NAR Home Buyers and Sellers Generational Trends ReportGood intentions meet a busy day
You mean to reach out. Then the day gets away from you.
A showing runs late. An inspection needs your attention. Your phone keeps ringing. And another week goes by.
You care about your people. You just need an easier way to make room for them.
You don't need more leads
Your best business opportunities
are already in your phone.
How My Morning Five works
Open the app.
Your people are waiting.
Each morning, My Morning Five picks five people from your sphere. No staring at a database. No list of forgotten to-dos. Just five people, and a reason to reach out to each one.
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Personalize the connection.
Call, text, email, send a card, or make plans to see them. Your words, your way.
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Save what you learned.
A new job. A family milestone. Something to ask about next time. It's waiting for you when they come around again.
Real app screens. Fictional people and details.
The details make the difference
Remember more
than a name.
Their daughter's graduation. A new garden. The dog who runs the household. The little things that turn “just checking in” into a conversation that feels personal.
- Personal notes and shared history
- Birthdays, anniversaries, and meaningful dates
- People and households, connected
- Follow-ups for the things worth coming back to
Your voice. Your relationships.
A thoughtful hello
can take many forms.
Choose what feels natural for the person and the moment. When you need a little help getting started, our AI writing assistant can help you find the words.
Pick up the phone with a place to start.
Glance at your last conversation and the details you've saved. A little context can make the first hello feel easy.
A reason to call
Ask how the garden's coming along. She mentioned getting it ready for spring.
An illustrative conversation, inspired by the details you remember.
Turn what you remember into a reason to text.
We help you turn the details you’ve saved into a thoughtful message. Give it a little direction, review the draft, and send it right from the app.
An example text
“Hey Alex! Saw the first spring flowers today and thought of your garden plans. How's it coming along?”
Illustrative copy. Review and personalize every draft.
The best emails include something meaningful.
Share something useful, ask about a life update, or send a longer hello. Start with the relationship. We'll help you find the right words.
An example email
“Hi Alex, I found a local nursery with a great spring planting guide and thought you'd enjoy it. How are the garden plans coming along?”
Illustrative copy for a personal check-in.
Send something they'll keep.
A birthday, a home anniversary, or a simple thank-you. Choose a card and handwriting style, add your message, and have a handwritten card mailed for you.
An example card
“Alex, cheers to another year of making that house your own. Here's to more good books, weekend hikes, and afternoons in the garden.”
Handwritten cards are purchased separately through the app.
Remember the connections that happen over coffee.
Lunch, a neighborhood catch-up, a walk together. Record the connection and the things you want to carry into your next conversation.
After coffee with Alex
“The garden is planted. Thinking about a kitchen update next year. Send over my preferred vendor list next time I reach out.”
An illustrative memory and a natural reason to follow up.
Room for the way you work
Your people, wherever
your day takes you.
A quick connection from your phone. A little more room on your iPad. A web app for the time you spend at your desk.
From an early user
“My Morning Five makes staying in touch so easy. I've used it for almost two months and already earned new business from it - two referrals and a listing!”
Susan Seiber · REALTOR®Gilbert, Arizona · eXp Realty
Membership
Start for free.
Stay because it works.
Begin with a free workspace for up to five people.
When you’re ready for more, choose a plan.
Monthly
$34/ month
Billed monthly.
Cancel anytime.
Cancel anytime.
Annual
$340/ year
TWO MONTHS FREE
Every membership includes a one-on-one onboarding call and a 30-day money-back guarantee.
Start free →Handwritten cards are purchased separately.
A few helpful answers
Before you
make it a ritual.
Is My Morning Five a CRM?
No. My Morning Five is a daily relationship app for real estate agents. It helps you know who to contact, remember what matters, and follow through. Use it alongside a CRM, or as a simple place to start caring for your sphere.
How do I add my people?
Bring them in from your phone’s contacts, upload a spreadsheet, or type them in. Start with a few people you want to stay close to and add more as you go. You don’t need your whole sphere in the app before it becomes useful.
How are my five people chosen?
The app considers meaningful dates, time since your last connection, and relationship history. You get a manageable place to begin each day. If you're starting with fewer than five people, you can build your sphere gradually.
Does AI send messages for me?
No. AI writing is optional, and the app asks before it shares anything. You choose when to use it for help drafting a text, email, or card. Review the draft, edit it to sound like you, and send it yourself. You remain in control of the conversation.
Where is my information stored?
Your relationships save automatically to your account, so you can open them on your iPhone or in the web app. Your information is encrypted in transit and at rest. We don’t sell it or use it for advertising, and you can export or delete it at any time.
What happens if I miss a few days?
Come back and begin with today's people. The daily five gives you a place to start again, without turning missed days into an ever-growing outreach checklist.
Can I try it before I pay?
Yes. Start with a free workspace for up to five people. When you’re ready to add more, choose monthly or annual. Every membership comes with a 30-day money-back guarantee.
BUILD YOUR BUSINESS
by showing up for your people.
Start with five. Add more when the habit sticks.
Start free with five people →